why b corps matter

And at the very least, always look for the Certified B Corp logo! “Wouldn’t you want to be an A Corporation and not a B Corporation?” The carton of eggs I was using was rated AA. Inc. magazine has called B Corp certification “the highest standard for socially responsible businesses,” and the New York Times has said, “B Corp provides what is lacking elsewhere: proof.”. B Corps meet rigorous independent standards of performance for how they treat their workers, engage in their communities, and steward our environment. Jesse Pentecost. Michael Pirron, Impact Makers founder, fought for the right to donate $13.4 M of his company's equity to Virginia charities. Natural Force completed the B Impact Assessment in less than 6 months and as of May 2018, we’re proud to announce that Natural Force is both a certified B Corp™ as well as a legally recognized Benefit corporation. You know how a product will say it’s “natural,” but that doesn’t really mean anything? Why B Corps Matter "There’s a lot of negative feelings about capitalism right now,” says Kris Lin-Bronner who is the Strategic Advisor of Dr. Bronner’s. We have big news to announce – ZEGO is now a B Corporation! At its best, business encourages collaboration, innovation, and mutual well-being, and helps people to live more vibrant and fulfilling lives. Most people are motivated by a higher purpose, not profit. *Hubbub Enterprise is now a certified B-Corp* We're super excited to announce that the enterprise arm of Hubbub is now a B-Corp! Like to read more content, Join the Utne Community Today! An online search revealed that the B logo was not a scarlet letter for second-rate baking products. More recently, there has also been a chorus of voices from thought leaders such as Sir Richard Branson, Thomas Friedman, Bill Gates, and Michael Porter who have recognized a growing trend among entrepreneurs and business leaders to create market-based solutions to our most pressing global challenges. There are thousands of others like them, creating businesses that are high growth and high impact. 5 Reasons Why Benefit Corporations Matter, Prefer to talk? The B Corp represents the only legal innovation in the past decade that addresses and improves the fundamental cracks in our economic system. Every B Corp certified company passes rigorous certification requirements and is reevaluated annually, which means these companies are continually working hard to be better and do better. I first found out about B Corporations while baking cookies. B Corporations believe that capitalism needs to evolve from a 20th-century model that focuses on creating profits for shareholders to a 21st-century model that creates shared and enduring prosperity for all stakeholders (including workers, suppliers, the community, the environment, and shareholders). At its worst, business—and the tendency to focus on maximizing short-term profits—can lead to significant social and environmental damage, such as the BP Deepwater Horizon oil spill or the loss of more than $1 trillion in global wealth in the 2008 financial crisis. don't have an online This is why we’ve always supported responsible sourcing and organic and non-GMO farming practices and why we are changing our packaging to reduce our plastic use by more than 70%! B Corp certification turns the ambiguous concepts of "going green" or "being a good corporate citizen" into something tangible and measurable that people can easily identify, trust, and support. Why being a B Corp matters to Dog and Bone. Director: Cyrus Sutton Producers: Charles Post, David Karr. In the United States, legislation to create benefit corporations—a new corporate structure based on the B Corp idea—has been passed in “red” states like Louisiana and South Carolina, “blue” states like California and New York, swing states like Colorado and Pennsylvania, and even in Delaware, the home of corporate law, where more than 63 percent of the Fortune 500 are incorporated. B Corps matter because they redefine success in business. B Corps compete to be not just the best in the world, but the best for the world. Excellent writing and explanation. Public Benefit Corporation is a new term in the business world. They believe that business should impact way more than just shareholders’ wallets and instead, create a new definition for success that includes the planet, the community, and employees. Certified B CorporationsTM (aka B Corps) are for-profit businesses that have the highest standards when it comes to social and environmental performance and accountability. There are no furious tirades about politicians or corporate greed. This is "Why B Corps Matter" by Grrr on Vimeo, the home for high quality videos and the people who love them. Business for the greater good! • B Corps matter because they are concrete and measurable. This is a laudable achievement. 2017 | 6 min North America USA Language: English. You don’t have to be a non-profit to give back in a big way. What are the B Corp certification requirements? And Lowry and Ryan are not alone. Certified B Corporations include thousands of businesses, from more than 60 industries and 30 countries, that can speak with one voice when they collectively invite their 20 million closest family, friends, and followers to join them in celebrating the use of business as a force for good. B Corp certification also allows us to improve our business practices through metrics that will measure and ensure our continued successful growth. The entrepreneurial journey promises adventure, risk, and a host of decisions that could help or hurt our brand new organization. Certified B Corps are a new kind of business that balances purpose and profit. B Corp certification turns the ambiguous concepts of “going green” or “being a good corporate citizen” into something tangible and measurable that people can easily identify, trust, and support. It is not hard to see why this idea receives strong bipartisan support. • B Corps matter because they help us live to higher purpose. Ask your vendors to become B Corps. In addition to King Arthur Flour, big-name B Corps include companies like Ben & Jerry’s, Cabot Creamery, Dansko, Etsy, Method, Patagonia, and Seventh Generation. B Corporations (B Corps) are for-profit companies that break the traditions of most companies by going through a rigorous transparent assessment to measure the impact on their key stakeholders. Call to order (844) 927-3733. The what, who, and why mentioned above can be answered through a discussion of how a company becomes B Corp certified. In sum, B Corps matter because they are leading a global movement to redefine success in business, so that society will enjoy a more durable shared prosperity. I was obviously missing something. It’s time for profit-driven businesses to take sustainability and environmental and social issues into account in a serious way, and as a consumer, you can "vote with your dollars" to make these values heard. Method’s products prevent triclosan, brominated vegetable oil, and other unpronounceable ingredients from getting into our homes and the environment. In an effort to participate in the first global activation of B Corps, Dog and Bone has been asked to outline what being a B Corp means to us and why we care. August 18, 2017 Written by: Danielle Schnake 0 Comment. The B Corp assessment gave us a framework that allowed us to ensure we are meeting the highest standards of verified social and environmental performance, public transparency, and legal accountability. B Corps are pro-business, pro-environment, pro-market, and pro-community. Why B Corps Matter "There’s a lot of negative feelings about capitalism right now,” says Kris Lin-Bronner who is the Strategic Advisor of Dr. Bronner’s. But did you know that you can take your conscious consumerism to the next level by supporting Certified B Corps? B Corporations, I found, were part of a dynamic and exciting movement to redefine success in business by using their innovation, speed, and capacity for growth not only to make money but also to help alleviate poverty, build stronger communities, restore the environment, and inspire us to work for a higher purpose. Jessica Thomas , lecturer and director of the Business Sustainability Collaborative , said that stakeholders include employees, customers, communities and the environmental impact. By harnessing the power of business, B Corps use profits and growth as a means to a greater end: positive impact for their employees, communities, and the environment. You care about where your food comes from and that you’re supporting sustainable business practices, both environmental and social. To find out which companies are certified B Corps and to learn more about how each is giving back to the environment and their communities, check out this directory. There are more than 2,100 certified B Corps, which means there are many different businesses you can support that are doing more than simply selling a product for profit. Why B Corps Matter Certifi ed B Corporations are leading a global movement to redefi ne success in business. B Corps are businesses that meet the highest social, economic, and environmental standards and public transparency. Koedyker is the cofounder of Forsei Consulting, a social and environmental consulting company that’s both a B Corp and a benefit corporation. “The B Corp movement is one of the most important of our lifetime, built on the simple fact that business impacts and serves more than just shareholders—it has an equal responsibility to the community and to the planet.” The information provided by this website or this company is not a substitute for a face-to-face consultation with your physician, and should not be construed as individual medical advice. A full life is a life of service to something more than oneself, whether that something be family, friends, community, the environment, society, or future generations.”. It has generated great returns for its investors through its mission-aligned sale to Ecover, a European home products company, and now Ecover is considering whether to become a founding European B Corporation. account? This can help your business stand out in a crowded market, attract the best talent, and turn your customers into evangelists. The flour I was using—King Arthur’s unbleached all-purpose flour—had a Certified B Corporation logo on the side of the package. Greater potential both individually and collectively. Already a Member? Many business owners have told me that B Corp certification has helped them become a better business on many different levels—from attracting talent, to raising capital, to winning new business. Copyright © 2009-2020 Natural Force. This belief ... constrains our imagination and ability to live to our full potential as human beings. • B Corps matter because they build collective voice. Already a Member but Government budgets are already constrained and are likely to be more constrained in the future, and nonprofits, for all the great work that they do, are structurally limited in their ability to attract and retain talent, to rapidly grow to meet demand, and to adapt to new challenges, because they are heavily dependent on charitable funding. The B Impact Assessment is a series of questions that help quantify how your business affects the environment, your employees, and how the company gives back to the community. There are now Certified B Corporations in more than 30 countries around the globe, including Afghanistan, Australia, Brazil, Chile, Kenya, and Mongolia (to name a few). Why do B Corps matter? They are legally required to consider the impact of their decisions on their workers, customers, suppliers, community, and the environment. B Corps form a community of leaders and drive a global movement of people using business as a force for good. Since my cookie-inspired discovery, I have watched the B Corp movement grow rapidly and globally. Functional Medicine for Autoimmune Diseases, Your Revolution at Home: Radical Fossil Fuel Divestment. Business is, for better or worse, one of the most powerful forces on the planet. Pinterest. And because the certification process holds every company accountable with annual assessments, you know that their promises are worth more than just writing them in their online mission statement. Saved by Bridgette H. Miller. Here are some more reasons why B Corps matter: -Advertisement-. Why B Corp Matters. All Rights Reserved.Natural Force is a registered trademark of Natural Force Benefit Co. in the United States and other countries.Terms of Service | Privacy Policy | Refund Policy | Accessibility | Sitemap, What is a Certified B Corp? Method has built an imaginative, irreverent culture that allows its employees to express themselves through their work. 5 Reasons Why Supporting B Corps Can Make the World a Better Place. There’s a lot of negative feelings about capitalism right now,” says Kris Lin-Bronner who is the Strategic Advisor of Dr. Bronner’s. B Corporations, or B Corps, are a product of this shift in values. Compare. Since the companies publish annual Impact Reports, you know a B Corp is actively practicing what it preaches, and by supporting them, you’re contributing to these do-good missions. Most importantly, these standards—and information about how other B Corps perform against them—are transparent. By allowing managers to lash themselves to the interests of employees, the community and the environment as equity’s equals, the B Corp can resist the siren call of short-term profits. Here's the sign up!). “That seems silly,” I thought. Jay Coen Gilbert is cofounder of B Lab, a nonprofit organization dedicated to using the power of business to solve social and environmental problems and help businesses become certified B Corps. For our third “Around the Corner” interview, Community Manager Mo Manklang spoke with Koedyker about why B Corps matter , why people are more inclined to measure their impact these days and what she wish she knew when she started Forsei. B Corps create a new narrative, a new set of expectations, and a new focus on using the power of business for more than just profits. Indeed, on its list of core values, B Lab says, “We stand for something, not against anything.” This positive, can-do philosophy is deeply appealing to me as a business owner, and I think it appeals to many other founders, investors, and executives as well. Many businesses tend to focus on short-term profits, not because they are inherently greedy or evil but because short-term profits are the metric that is most often measured and rewarded. Thought leaders such as former president Bill Clinton and Robert Shiller, the winner of the 2013 Nobel Prize in Economics, have taken an interest in the B Corp movement. So why should you support the B Corp mission? Unhappy employees and high turnover rates can cost companies millions. The following excerpt explains what it means to be designated a B Corporation, and how the model benefits everyone involved.). B Impact Report A more holistic look at how your company scores across multiple questions related to the same impact topic According to B Lab, between 2014 and 2019, there was a 347% increase in the total number of B Corps, and a 166% increase in beauty, wellness and personal care B Corps. February 20, 2018. In a time of unfortunate political gridlock, the B Corporation is an idea that has generated incredible bipartisan support. Happy employees = happy people = happy communities. By voluntarily meeting higher standards of transparency, accountability and performance, more than 600 B Corps are I love talking about our company because ZEGO is so much more than delicious, Free From snacks. This is a community of leaders, driving of a global movement of people using businesses as a force for good. In a Huffington Post blog, Gilbert summed up how B Corp taps into this energy: “Whether by law or custom, we believe and act as though business can have no purpose other than the maximization of profits. B Corps are Creating Healthier Communities, Inside and Outside the Company. Instead, we, like so many other B Corp Certified businesses, are committed to the health and happiness of our employees. No matter who our shareholders are or who’s on the board of directors, we hold ourselves to the highest social and environmental standards. Here are some more reasons why B Corps matter: • B Corps matter because they are concrete and measurable. What is the point? Why B Corps Matter B Corps •Accelerate the evolution of capitalism •Redefine success in business •Concrete and measurable •Build collective voice •Better businesses •Help us live to a higher purpose •Stand for something, not against anything Why B Corps Matter? Are you excited to change the world? Happy employees = happy people = happy communities. As more people support B Corps, it will encourage more and more companies to pursue B Corp certification. A great example of this is Adam Lowry and Eric Ryan, the cofounders of Method. Why B Corps Matter | B Corporation. What is B Corp certification? Natural Force is proud to join a growing community of more than 2,100 Certified B Corps from 50 countries and more than 130 industries. LEARN MORE ABOUT B CORPS The B Corporation amplifies the voice of this diverse marketplace behind the power of a unifying brand that stands for a better way to do business. We’re going to go out on a limb and guess you’re probably the type of person to buy organic produce and ask about the farms where your chickens lay eggs and your beef grazes grass – and we love you for that! The products sold on this website are not intended to diagnose, treat, cure or prevent any disease. “B Corp is to business what USDA Organic certification is to milk.” A Certified B Corp is a for-profit corporation that has been certified by B Lab, which is a non-profit company that measures a company’s social and environmental performance against the standards in the online B Impact Assessment. The statements made on this website have not been evaluated by the U.S. Food and Drug Administration. Many movements, from clean tech, microfinance, and sustainable agriculture to the buy local and co-op movements, are all manifestations of the same idea: How do we use business for good? There are many reasons why B Corps matter, but the following are some of the reasons that are most meaningful to me, and to the hundreds of B Corps I spoke to during the writing of my forthcoming book: The B Corp Handbook: How to Use Business as a Force for Good (Berrett-Koehler Publishers, October 13, 2014). B Corps companies are dedicated to organic, local ingredients, lessening their environmental footprint, and giving back what they take from the earth. Indeed, Certified B Corporations were 63 percent more likely to survive the Great Recession (2007–2009) than the average U.S. small business. With a B Corp, you can feel confident that that business is giving back to the environment, the community, their employees, and you! Being an active member of the B Lab Australia and New Zealand Ltd community is an important part of Redvespa's philosophy of being in Business For Good. Subscribe to get special offers, free giveaways, and once-in-a-lifetime deals. One decision being what type of business your organization will identify with during your filings to the government. B Corp certification turns the ambiguous concepts of “going green” or “being a good corporate citizen” into something tangible and measurable that people can … But we wouldn’t be in this business at all if it weren’t for the nutrient-dense bounty that mother earth provides! We know we are! Over the past 30 years, there has been a tremendous growth in the number of “conscious consumers,” “socially responsible” investments, and “triple bottom line” businesses that believe that business should strive to do no harm. Putting money and energy back into employees, the earth, and our communities is no longer solely synonymous with non-profit organizations. Unhappy employees and high turnover rates can cost companies millions. As an example, B Corp certification was the catalyst for the implementation of Natural Forces’ paid Parental Leave Policy to support employees with new and growing families. from Redvespa Consultants Ltd Plus . That’s not the case with B Corps. Governments and nonprofits, moreover, are necessary yet insufficient to address society’s greatest challenges. Her words are indicative of the wide-scale erosion of trust between companies and consumers. By becoming B Corp certified, White & Elm strengthened its belief that business has a higher social purpose than simply generating profit. You will receive two types of feedback: Quick Snapshot A simple look at which questions your company already excels at and which practices it could improve on. Why do B Corps matter? Hi, thanks for stopping by. • The B Corp movement stands for positive, innovative, and practical solutions to global problems. From there, each business can objectively analyze their business practices and create strategic improvement plans to improve their score. As a result, we will make progress toward alleviating poverty, building stronger communities, creating great places to work, and restoring the environment, for generations to come. The B stands for “benefit,” and as a community, B Corporations want to build a new sector of the economy in which the race to the top isn’t to be the best in the world but to be the best for the world. Sign in with your online account. Eligible companies complete the B Impact Assessment created by B Lab, the B Corps certifying body. The B Corp Handbook: How to Use Business as a Force for Good. And when B Corps survive, they benefit all of their stakeholders by creating social, environmental, and financial value. They go beyond producing quality jobs and products, and ensure good practices across the entire company and their supply chain. There’s a reason why Rick Warren’s The Purpose-Driven Life is among the best-selling books of all time. How do B Corporations fit into this bigger context? We were honored to defend him. 10 months ago. STEP 2. (Want articles like this sent right to your email box? Instead, we, like so many other B Corp Certified businesses, are committed to the health and happiness of our employees. It's time for capitalism to evolve from a model of short-term profits for a few to a model of shared and enduring prosperity for all. Having said that, the B Corps movement matters. “At its core, what B Corp certification means is that the business has multiple stakeholders,” said … Yes, it takes energy and effort, but the more companies that become B Corps and can advocate for higher corporate expectations from a position of strength, the more we will be able to ensure that additional states adopt legislation and the more we can shift the normative expectations for business. Lowry and Ryan took an uninspiring product category—soap—and built a movement around stylish, eco-friendly products that make cleaning safe and fun. • B Corps matter because they are better businesses. By using the B Corp directory you can make each purchase count. Such listings include sole proprietorship, LLC, and various corporations. That’s the kind of promise you can expect from B Corp Certified businesses. The B Corps idea was launched in 2006 by B Lab , a non-profit group led by entrepreneurs Jay Coen Gilbert and … B Corps matter because they accelerate the evolution of capitalism. Find out more at BCorporation.net. Well, to avoid burying the lead here: B Corp certification is the gold standard for better business practices, providing the rigorous standards and accountability necessary to certify truly socially responsible companies. Ryan Honeyman is a sustainability consultant, executive coach, keynote speaker, and author of The B Corp Handbook: How to Use Business as a Force for Good (Berrett-Koehler Publishers, October 2014), from which this article was adapted. Compare your answers to thousands of other businesses and see how you stack up. Greatest challenges why benefit Corporations matter, Prefer to talk on this website not. 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